Coca-Cola’s Iconic Christmas Truck Tour Returns to the UK with New Festive Features

This holiday season, Coca-Cola’s famous red Christmas Truck Tour is back, bringing festive cheer across UK cities while supporting a meaningful cause. Partnering with FareShare, the UK’s largest food redistribution charity, Coca-Cola pledges to donate the equivalent of a meal for each attendee, aiming to reach a million meals this season.

The 2024 campaign centers around the theme, “The World Needs More Santas,” encouraging acts of kindness as visitors enjoy the truck’s Christmas lights, themed games, and a lucky dip for exclusive merchandise. Guests can savor seasonal treats and Coca-Cola Zero Sugar from the food truck.

Adding a tech twist, Coca-Cola introduces a digital AI experience. By scanning QR codes on Christmas bottles, visitors can engage in virtual chats with Santa or create personalized snow globe animations to share with friends. The beloved “Holidays Are Coming” ad will also return, enhanced by AI for a fresh take.

Coca-Cola’s collaboration with FareShare emphasizes supporting communities by reducing hunger and food waste. Updates on tour locations and schedules will be shared on Coca-Cola’s social channels, allowing fans to follow along as the truck makes stops in major UK cities.